Ukip plans Russell Brand style 'purple revolution' to attract younger voters
The Ukip poster has borrowed heavily from Russell Brand’s book title and letter reversalUKIP leaders are planning to unleash a “purple revolution” with the launch of a new youth movement in a bold bid to broaden its appeal to voters.The party has already almost doubled its membership among the under-30s in the past nine months, writes Caroline Wheeler.
Now it is launching its own youth movement, known as the Purple Revolution, to attract even more young members.
In what might be mistaken for a bizarre political alliance, Ukip has adopted the quirky lettering which appears on the cover of comedian Russell Brand’s new book Revolution for its own logo.
Like self-styled political activist Brand, Ukip has turned letters in the word REVOLUTION into mirror writing to read LOVE.
Ukip’s new recruitment bid, being bankrolled by millionaire donor Arron Banks, has its own website and offers those who sign up to its newsletter a free Purple Revolution Nigel Farage T-shirt.
Under the slogan “Love Britain Again” the website has a section entitled “Farage Gold” featuring some of the leader’s most famous speeches and exchanges. It even features the party’s new signature “victory” hand gesture, made famous by Winston Churchill.
In an exclusive interview with the Sunday Express Mr Banks, the former Tory donor who defected to Ukip last month, said: “One of the things I have been concentrating on is the youth side of the party.
“It is growing really rapidly and has gone from 1,700 members nine months ago to 3,000 and is growing at 300 a month.“We are launching purple revolution.com which is aimed at getting more youngsters involved in politics. With the rate at which that part of the party is growing, it is clear it is really capturing their imagination.”
Mr Banks, 48, who increased his £100,000 donation to £1million after William Hague said he had never heard of the businessman, added: “The finance of the party has to be more broad-based rather than the party having two or three large donations.
"We need a bigger membership. At the moment it is up to 40,000.”
Mr Banks, who co-founded the Brightside insurance firm and now runs the Go Skippy business, said the party also needed to focus more of its efforts on capturing support in the North, as he predicted Ukip could win up to 50 seats next year.
“Ukip is the only party that can challenge up North, so a lot of the effort should be going into the seats up North. Potentially there are 40 or 50 seats at the General Election, with the right characteristics.”
The Bristol-based businessman might even be persuaded to stand too.
He said: “I have been asked to look at a few seats but the seat that is possible is Kingswood where there is a two-way split
He added: “There is five months to go till the General Election and there is massive discontent with the two main parties, the Lib Dems having vanished off the screen.
“There is massive disparity out there between the haves and have-nots and what is encouraging Ukip is that it is a real split of people.”
Last night it was unclear how Brand might react to Ukip’s revolutionary move. His 33-chapter book, published last month, decries the modern political system, describing governments as corrupt and opposing parties pointlessly similar.
It hardly seems the kind of material one would expect to appear on Nigel Farage’s reading list. express