'It's beautiful' UN-sponsored German ad encourages non-Muslims to WEAR the hijab
AN ADVERTISEMENT campaign in Germany has encouraged citizens to "enjoy difference" by wearing the hijab following tensions surrounding the Muslim veil in the country.Germany's government has used public funds to encourage women to wear the Islamic headscarf in a show of "tolerance".
The 18-second advertisement is sponsored by the United Nations Educational, Scientific, and Cultural Organization (UNESCO) and was paid by German taxpayers.
However, the advertisement has aired amid growing unease about the Muslim veil in the country.
Just last week, a German restaurant owner threw out a woman for refusing to take off her hijab.In the clip, a blonde-haired woman wearing an Islamic headscarf whilst showing off her bare legs encourages her fellow Germans to "enjoy difference" and "start tolerance."
The controversial video starts off with the text "Turkish women wear the hijab" as the woman wearing the hijab faces away from the camera.
She then turns around, revealing her German identity, and tells the camera: "Me too! It's beautiful!"
The advertisement campaign to embrace the hijab comes amid growing concern in the country over the prevalence of the religious veil. Numerous cases have emerged of alleged discrimination against Muslim women who wear headscarves and face veils in public in Germany.
Last week, a restaurant owner in northern Germany expelled a Muslim woman who refused to remove her face veil, which set off a social media storm.
In July, a Muslim law trainee in Germany won the right to wear a headscarf to work when a court ruled there was no legal basis for the state of Bavaria to ban her from doing so.
Chancellor Angela Merkel’s Christian Democrat party, which has been struggling in the polls following its open-door refugee policy, has also pushed for a ban on burqas in public places.
Several officials believe that full-face veils do not help Muslims integrate into Germany. Tensions between German citizens and Muslim immigrants have been ongoing, particularly after the country took in over one million refugees last year.
Last Thursday, a mass brawl broke out between far-right German locals and migrants in the town of Bautzen.
According to a Deutschland Trend poll in August, 30 per cent of Germans want the burqa and niqab banned in public places, while 51 per cent want them entirely forbidden. express